Isn’t that cool! Yeah man, your site is more than just a brochure about your business and what you offer. No, instead think of it as a media publication.
Your website should be a functioning tool that you can use to develop your online brand; your online voice. It’s a place where people can learn how much you know about what you do; how much of an authority you are in your field and what you can do to make their situation better; how you can help.
So man, get excited; this is cool! You’re the lead media creator and editor for your own online publication… about your business… what you’re passionate about. That’s very cool.