For many of my clients, particularly those above the age of 40, they haven’t been blogging, they don’t get blogging, and they don’t understand how blogging is so important to business.
To them, the term blogging itself conjures up images of someone leaning back on their couch, drinking their mocha-china-frappa-latte, typing about what they did today, what their friends said about their other friends, and how they’re angry at this big corporation for the destruction of something.
Okay, lets lose the term, “Blogging.”
How About “Content Marketing?”
Ahhh, that sounds like a business thing! That sounds like something your company should be doing to develop it’s brand, right?!? When I tell my clients, “It’s not really Blogging, it’s Content Marketing.” it’s easier for them to get the concept.
It’s all about the Content, baby!
Your site’s content is what helps your clients or customers understand how you can help them. Your site’s content is what tells Google who they should be sending to your site. The more relevant content you have on your site, the more confidence you’ll build with your clients and the more Google will have to grab onto when it’s visiting your site.
By putting out more and more helpful and relevant content, more frequently, the better chance you and your business have in developing your brand online, and to develop your reputation as an authority in your industry.
So which is it – Blogging or Content Marketing?
It’s both. It is Content Marketing in a blog format. Your doing regular posts, engaging your readers and inspiring comments and conversation. That’s what blogging is. It’s not just a one way blast telling people what you want them to know or think. It’s engagement. It’s two way conversation. That’s what you want to develop on your site. And the material is all about your products, services, and how you can help your readers/clients/customers. That’s Content Marketing!
Hope This Helps!
So if you’ve been a little confused about how blogging is the way to go, I hope this gives you a way to look at it that you can sink your teeth into.
Still Got Questions?
Let me know! I know that it can be a little confusing or unclear how this kind of thing is worth it, but it really is effective! And I can’t stress that enough. So ask any questions you may have and I’ll answer anything I can to help.