This is just a thought I wanted to put out here for you to contemplate if you’re planning a new website.
Sometimes a person or company will feel they need to have as much information as they can, to describe their product and services on the website. They may want to add a lot of details, specs, history and more thinking this will assure the visitor/customer of the quality and necessity of the products or services advertised on the website.
In a world where many are still a little leary of doing business on the web, many would think adding all this information is a good idea. In some cases it is… in some cases it isn’t.
Some of our clients have started with a simple site that sells their products and services. Sales would be at a decent rate. At a later date the client decides he/she wants to add more details about the products, or more history, product testing, etc… this sounds like it would be a good idea, right? Not always.
In some cases, when more “helpful” information was added, sales tended to drop off. The theory being that it often seemed that the visitors/customers were more inspired to buy when it was a simpler process with less information to digest. Of course this is not always the case, but it is something to seriously consider when planning your website. Different products and services would require different approaches. Given this information, think about what would be best for you site. You could always start of simple, keeping things pretty streamlined towards the purchase, then if needed, add more content to the site to offer more reasons for the visitors to become customers.
