Remember how expensive it used to be to effectively advertise your business? You could take out ads in magazines, newspapers; you definitely had to have your listing and maybe even a half page ad if you really want to get someone’s attention in the Yellow Pages (you may be too young to remember this one). Then if you were a real serious player you be running commercials on television and maybe even have a billboard.
Man, running a business in those days could be incredibly expensive if you had to rely on your advertising to bring in customers.
Everything is different now.
The Internet has changed everything and it’s been like this for quite some time now. The playing field is level and the options are limitless.
There’s so much you can do now, for free, that you could’ve never afforded back in the day.
Want to have a TV show for your business?
Do it, start a YouTube channel and post consistently.
Want to have a radio show?
Do it, start a podcast; share valuable information with every broadcast that will make your customers trust you more and want more from you.
Want to run a magazine?
Do it. If you’ve got a WordPress website you’re already doing it now. You’re the primary contributor and the chief editor of your own online magazine.
For me, this is where business gets fun.
Being able to put out video or audio, or publish articles; being able to use these mediums to let people know more about your business; to help develop your online brand, your online voice; this really is fun stuff.
Get Excited
This is an exciting time to be in business. Use these tools. It can be exciting, a lot of fun, probably a bit frustrating at times, but can be so rewarding.
And, it’s necessary.
Make it a Habit
Start making content creation a habit. I promise you, if you do; the more you do it, the easier it will get. You’ll get into the flow; it’ll become second nature to you.
It is fun, and it is important.
Embrace the fun part, but do you realize how important this is. The playing field is level, be one of the people who take it vantage of that and make the best of this opportunity.
It is fun, and it is important.
