Mobile is Taking Over
(Seriously… no really, I mean it!)
More and more web browsing is being done on these little things we carry around in our pockets.
- iPhone got the ball rolling
- iPad made it impossible to ignore
- Android devices, the new Windows’ Surface and other tablets closed the deal
Every month more and more sites are being viewed on these smaller, keyboard-less screens. This can be a deal breaker to many sites out there that aren’t set up to function well on a variety of different screen sizes and platforms.
This Presents New Opportunities!
While this may seem like just one more thing to do to keep up with things, at this point the early adopters who eagerly jump on board will have a clear advantage over the competition. If your business’ website is set up to welcome and accommodate mobile browsers you can start establishing your reputation as a place people can easily get what they need, even when they are out and about.
But what makes a website perform well on desktops, laptops, smartphones and tablets equally?
Mobile Responsive Design
In a nutshell, mobile responsive design is programming that enables your site to:
- detect the size of the monitor that’s viewing it
- then automatically reformats itself so that it is still equally functional; whether being viewed on 30″ monitor or an iPhone.
You’ve probably visited plenty of websites on your smartphone, and while they closely resemble the full size version of the site on a desktop, they are very tiny in comparison.
The menus are tiny. You try and click on a menu item, but you’ll often hit the wrong one because it’s so tiny! Now you’re on a page you didn’t want to visit and you have to find your way back.
The text is tiny. Sure you can expand it with your fingers then scroll from side to side trying to read the information.
A website using mobile responsive design ensures that:
- menu items stay large and clickable
- text is large and easy to read
- your customers are able to actually use your website, no matter what the screen size is, and not be forced to go somewhere else.
Mobile browsing will only continue to grow. At the latest, reports are saying that by 2014 more browsing will be done on mobile than on desktop and laptop computers. Getting a jump on stuff like this is important. Jump, man! Jump! 🙂
Want Help With This?
Get in touch and I’ll answer any questions you might have about making sure you’re able to take advantage of this rapidly growing market.
