In almost any job you involve your self in, you do many different things. Or at least need to have knowledge of many different things. It’s rare that you do just one thing all day long. (Thankfully!)
But What Is It You Are Best At?
What do you do that you know you are great at?
What areas do you excel in?
What do you do that you know will be effective in making a difference for your clients or customers?
This is where you put your focus when it comes to getting new business, as well as maintaining your current client base.
Don’t Try To Be All Things To All People – Have a Network
You don’t need to be all things to all people. It is advantageous to have a good overview of your industry and the elements involved. But that doesn’t mean you have to be an expert in ALL fields.
Have good relationships with other professionals or businesses that you can use to fill it the gaps. You can call on them in to contribute what they are great at.
This makes you an even better producer in the end, and you bring a better product or solution to the table. As word of this spreads, you’ll also begin attracting better jobs/projects.
- Focus on what you’re great at.
- Sell yourself on those points. (it’s easier that way, rather than trying to B.S. your way through the rest of it)
- Then build your network of people who are great at what they do, and who are a good fit for you to work with.
In my experience this not only produces a better result, but also makes the process more enjoyable. (my favorite part!)