How to Improve the Customer Experience From Web to Work Flow

Guest post by Lucy Reed of Gigmine.co.

This article is one of the resources and services offered by Ted Vieira to help you increase your bottom line. Explore Ted Vieira’s website to learn more.

It seems as though everyone is shopping online these days, and there are plenty of statistics to back up this thought process. According to OptinMonster, nearly 91% of the country is expected to browse the web instead of heading to a brick-and-mortar store by 2023. For this reason, now is the perfect time to begin perfecting your online (and in-person) operations so that your current and future customers have an exceedingly positive experience with your business. Not sure how? Here are a few ideas:

Enhance Your Web Presence

Your website is a powerful tool and basically serves as your front door, billboard, and lounge area for customers in the digital world. It has to be dynamic and easily switchable from desktop to mobile without sacrificing functionality, such as messaging and one-click calling. Ted Vieira has the solutions to help increase customer retention and engagement. This also includes professional photography and copywriting services to keep your customers in the know (to name just a few).

Engage With Apps

A mobile website is certainly essential, but a mobile app will help you stand out. Look for web design services via online job and staffing platforms that can create a cost-efficient, functional, and aesthetically pleasing app for customers who want to engage without logging onto a web browser. Once your mobile app is live, you can see how many downloads you have, which is a great way to judge customer interest in future features and functions.

Chat Them Up

Customers love to talk, but even more, they like answers quickly. Unless you can constantly monitor your website and quickly respond to all customer inquiries, it might be wise to add chat software to your web presence. According to G2, there are many free and low-cost chatbots that you can try including Drift, Landbot, and Zendesk Support Suite. While your AI assistant can’t replace a human, they can be designed to route your customers to where they need to be based on common inquiries and keywords.

Create a Workflow

Your customers will likely never get an insider view of your inner workings. But that does not mean that what you do behind closed doors doesn’t affect your customer satisfaction rates. Whether you operate completely online or have a small business in a brick-and-mortar establishment, make a point to streamline. This could mean anything from adding collaboration software to your arsenal of digital tools to simply changing how you pack and ship customer orders. Minnesota-based Douglas Machine explains that streamlining perpetuates an innovation culture, lowers expenses, and encourages employees to be more accountable. These all add up to greater profits and happier customers.

Manage Your Relationships

If you’re not using it already, customer relationship management software is a godsend for most businesses. Not only does it organize your customers’ information, including their name and phone number, but it can also help you personalize their experience with your business. A great CRM will allow you to input notes about personal preferences plus birthdays and dates that matter to your customers. You can then drop them a quick note or send an exclusive discount coupon to remind them that you care (while enticing them to shop).

The path toward happy customers isn’t always clear. While you might not consider how streamlining your operation or having a mobile application will affect those that patronize you the most, know that most aspects of your business do. Anything you can do to engage and excite your customer base is a smart investment that will only help you grow.

---