You’re great at what you do. You love doing what you do. You’re an artist; a craftsman. You offer a product or service that really is awesome!
But you tell yourself, “you’re not a writer.”
Blogging / Content Marketing
Everyone is telling you that blogging/content marketing is the greatest thing since sliced bread in order to develop your brand online.
Everyone is telling you that you need a blog on your site.
Okay, you’ve set up a blog. Now what? What do you write/blog about? You’re not a writer.
Wait a minute…. You ARE a Writer! (you just didn’t realize it)
Think about the most frequently asked questions you get from your customers about what you do. Think about how many times you’ve explained to people how you / your business can help them have the life they want to be living! (or at least help in some way)
There’s your content.
Now you just take that message and put it into blog posts.
Don’t think you’ve got to be the next William Shakespeare.
- Keep it brief.
- Keep it simple.
Write as though you were talking to your best friend, helping them with a problem.
That’s it. Just get started and within a short amount of time, by using this approach, you’ll be blogging, spreading your helpful message out to the masses, and developing your brand and online identity as an authority in your field.
