The answer is… Both, of course. When you’re putting together the copy for your website, you ultimately want to write copy that is search engine optimized (SEO).
What Does Search Engine Optimized Mean?
When it comes to the text on your site, it means that your text includes valuable keywords that would most likely be used in a search for the kind of services or products you offer.
So when you are writing the copy for your site, use a keyword every chance you get (without getting ridiculous – Remember you’re still writing for people too).
Example, if you own a camera shop…
Worse Option: This camera will help you take amazing photographs!
Better Option: The Canon EOS 5D Mark II will help you take amazing photographs!
The better option provides a specific keyword phrase that someone might be searching for. Instead of saying “camera” say Canon EOS 5D Mark II. See what I mean?
Clever is Good, Right?
While it can be entertaining, it can often confuse both your readers AND Google. It is good to be entertaining. That can be a powerful way to develop followers, but stick to keywords, and industry standards when you can. It will help Google and your readers more easily understand and identify with your message.
Save the Best For Last?
No, hit people right up front with your best stuff. Pack your first couple lines or paragraphs with your best keywords and most important content of the post. Both Google and your readers will more quickly get what you want them to get out of your post. Then even if they don’t read the entire post, they got your main message.
Anyway, just some guidelines to keep in mind in putting together your content to help your site do better with your clients/customers AND Google.