Passion and Inspiration are still two of your greatest resources for achieving anything you’re trying to accomplish. This obviously works for both personal and professional goals.
I believe it’s extremely important to remember to go to these wells daily. Don’t just get into the mode of coasting through the day. Consciously engage your passion and inspiration. Constantly make the effort and let it develop it’s own momentum.
In business, how you use your Passion and Inspiration can apply to:
- how you approach your products, product development
- how you approach and develop your services
- how you market what you do
- how you communicate to your customers and clients how you can help them
Your Website is Your Online Voice
This is no small thing. The web is the singular most effective way to spread your message. Does your website communicate the passion you have for what you do? For what you sell?
Don’t Just Oversell
I’m not talking about just hyping up your message. I’m not talking about shouting at people about how great you are or how amazing your business is. I’m talking about clearly communicating why you do what you do, and how it can help your customers.
Often I’ll get an email request for a quote for designing a new website. I’ll usually respond with a description of what I do for the project and why I do the things I do and how those things will help their business online. Most people really appreciate that kind of informative response. They know their not going to just end up with a website, but not know how to move forward with it.
How Can You Apply Your Passion and Inspiration To Your Business Daily?
Blog. Blog. Blog. Video Blog. Podcast. Engage your visitors. Let them feel your passion. Just remember, it’s always about THEM, not YOU. Use your passion, inspiration and motivation to empower your message. Help your visitors feel how passionate you are about HOW YOU CAN HELP THEM! Inspire your customers.
Not Feeling Me?
Okay, maybe your job or business just isn’t doing it for you and you just really can’t find a single thing to get excited about. The cool thing is at least you’re still generating income right now. Now start using your passion and inspiration to start planning your next move.
