You’re great at what you do. You’ve got unique skills that you bring to the table. Creating content about what you do; about your business; about your products, is just sharing; letting people know why they want to work with you, or buy what you sell.
Creating Content – Talking About Your Passion
First of all, whatever content you’re creating, be passionate about the message you deliver. Passion gets peoples attention. I love passionate people.
For example, If I see someone who’s passionate about what they do, man, I’ll pay attention to that person. Understand, Passion is infectious; it’s inspiring and it does get peoples attention.
You do what you do for a reason; let your passion show through in your content. As a result, you’ll see your content get more attention. I promise.
Creating Content – Deliver Value – Always
Most importantly, make sure the content you’re creating delivers value to the reader; the listener; the viewer. Time is so precious these days and we want to make sure we’re delivering content that helps people; it does deliver value. We don’t want to waste anybody’s time with content that isn’t useful.
For instance, share important information; something they can use. Solve a problem. In any case, Always deliver value.
Blog, Podcast, YouTube – Just Start
Whatever medium you use, and I really suggest you use all three that I just mentioned, just get started. Produce content for your business; for your brand; and even your personal brand. Produce a lot. Produce consistently.
However, don’t forget what I said about value. This isn’t a Quantity vs Quality issue. You need both.
The cool thing is, creating content doesn’t have to cost you money. However, you’ve got a put the time in. So if you’re not doing this already, start now.
To sum it up, this stuff really is important. Because, if you don’t take vantage of these tools and these mediums, your business will start to fade as more and more attention goes online.
In other words, start putting in the effort now. In other words, make sure you are where the attention is going. I promise you, you will be much happier in the long run.
Keep it Fun!
(you’re more likely to do it if it’s fun)
First, man, don’t look at this as a chore. Second, be passionate about this; and Third, have fun. It really can be a lot of fun; stretch your creativity. Make it fun. Most importantly, just start.