Are you a one-person shop? Are you passionate about what you do; passionate about using your skills or products to help your clients/customers? I know a lot of guys and gals in this category these days. This post really applies to any size of business, but this stuff is crucial for the Solopreneur!
I love how the web and technology offers a way for individuals to strike out and start their own one-person business with the potential of being very successful. But, if you are in this category that means you’re it; you’re everything! Bless your heart, you wear ALL the hats!
Realistically, being just one person, how many people and potential customers are you going to be talking to each and every day? One or two? Five? Maybe if you’re doing a lot of cold calling you are reaching out to more. But does cold calling reach people who are actively looking for what you do?
Let Your Website be a Team Player
By using your website to adequately represent you online you could reach a much larger audience and develop many more business leads than you could ever do on a one to one basis.
Now, is this concept new? Of course not. People and businesses have been hosting their online brochures for a couple decades now.
But is an Online Brochure enough anymore?
If an online brochure, or maybe even a little bit of ecommerce is currently the extent of your online web presence, I’m guessing you already know the answer the that question. No, of course not.
People can read online brochure after online brochure. What is going to stick out to them is a site and web presence that….
- looks attractive
- easy to navigate, find what they’re looking for
- most importantly, has real content and information that helps them
An online brochure can cover the first two items in that list, but you’re going to have to go a little deeper to be successful with item #3.
How Content Marketing Can Really Be a Powerful Tool for the Solopreneur
Content Marketing is really more than just blogging. It also includes your presence on the various social platforms that are out there and other stuff. But for this discussion I’m going to focus on using your site’s blog for content marketing.
If you are running a one-person shop then your website is an integral part of your team. You need to make sure it delivers your message and authority in your field equally as well (if not better) as you would be able to do in a one-on-one conversation with someone looking for your help.
If a visitor comes to your site and just reads a list of services you offer, that might inspire action. But if you provide post after post, offering tips, giving good advice and information, the visitor can get a much better idea of who you really are as a person, an authority, and how you can help them. It can really establish trust. You’re not just looking to get their money, you really offer help and solutions.
That is the way your website can truly be a team player.
As I mentioned earlier, your website has the potential to reach many more people than you could each day, seven days a week. It just makes sense to make sure it’s just as good as you are (if not better) at selling what you offer.
So don’t ignore your website as a valuable part of your marketing force. Put the time in. Keep up with the posting.
To take from Jerry McGuire, ‘Help your website help you…. help your website help you… help your Website help YOU!’
Need Help Getting Started?
Download my free ebook, Content Marketing 101. It will take you about 10 minutes to read, but will give you an overview of how to easily get started generating your own content to help build and establish your brand online.