Guest post from Eleanor Wyatt of RemoteWorkWellness.net
Customers want to patronize businesses that operate ethically and sustainably. This has been proven by research that shows that 45% of consumers are interested in sustainable brands. The concept of sustainability can be somewhat amorphous, though, if you don’t have specific action steps to follow. Today, Ted Vieira Consulting outlines six sustainable business practices that you can easily implement to help your business’s bottom line.
1. Invest in Eco-Friendly Products
Some business owners display hesitance about transitioning to sustainable practices due to the assumption that it will cost more. In some cases, this is true — sustainably-produced items are often made with fair labor practices, which can increase the expense. These products are truly an investment in your business, though, as you work to establish your reputation as an eco-friendly company.
2. Use Your Resources Wisely
Nothing is more harmful to the environment than wasting resources. Whether you’re misusing water, power, or gas, the result is increased strain on the environment. Waiting to start your business can cause you to waste the most precious resource of all: time. It’s time to finally make the leap and start an LLC. This type of company can limit your personal liability while also offering more flexibility.
However, you should research your state’s unique regulations, since the rules can vary. Also, to save money, try filing your own paperwork or better yet, use a formation service instead of expensive legal services. Not all formation services are the same, so check Legalzoom reviews for LLC by BestLLCServices.com to make sure you’re getting the best possible deal.
3. Cut Back on Paper Waste
Paper is yet another vital resource that must be preserved, but unfortunately, it’s a common source of waste. You can address this problem and make your business more sustainable by transitioning to an electronic invoicing system. There are an array of professional templates to choose from and customize. Add text, logos, and colors to make yours look perfect.
4. Market Your Business Conscientiously
Your marketing strategy is an opportunity to put your promises into action. If you’re truly committed to eco-friendly business practices, you can prove it by leveraging sustainable marketing strategies. In addition to using methods that minimize waste, you should advertise the benefits of your business’s sustainability. You can do this by highlighting specific commitments your business has made, such as using biodegradable materials or eliminating single-use plastics.
5. Reduce Your Daily Energy Usage
Reducing your energy consumption is another valuable way to minimize the environmental impact of your business. You should take obvious steps like turning off lights and investing in energy-efficient appliances, but you can take it a step further by unplugging any items that aren’t currently in use. Similarly, rather than relying on light fixtures, you can install blinds or curtains and use natural light instead.
6. Keep Track of Your Carbon Footprint
A business’s carbon footprint is one of the best measurements of its overall environmental impact. The bigger your footprint, the worse your impact is, so it’s important to keep track of yours and ensure it stays small. You can do this by using an online carbon footprint calculator.
Make a Big Impact With Little Changes
You don’t have to be a sustainability superhero to make a difference. A series of small changes can ultimately make a big impact, especially when it comes to your business practices. Switch to electronic invoices and monitor your company’s carbon footprint if you want to achieve sustainability.
Ted Vieira Consulting can help you with Website Design, Professional Photography, Copywriting, Content Creation, WordPress Training, Content Marketing Consultation and more. Reach out today to get started!
About the Author
Every business owner needs an advocate, a mentor, a guide — someone who knows how to navigate the rocky road to growing a successful business. If your business is in need of this helping force, Biz Consult is here for you. From honing your business plan to growing your customer base to improving your website, we offer guidance specialized to your needs.